Murerfirmaet MTD

‘Murerfirmaet MTD’ is a family-owned masonry and construction firm founded in 2018. Fusing age and experience with youth and innovation, the company wanted to express exactly those values, in the Aalborg-based companys brand identity.

Security, quality and experience is the key-values of Murerfirmaet MTD and they bring that philosophy into their everyday-work. So, it only makes sense to express the same in their identity.

Project
Client: Murerfirmaet MTD
Year: 2020
Industry: Masonry, construction, enterprise
Visual Identity Design
Deliverables
Research and Insights
Photography
Design Guidelines

Logo

The logo consists of different elements – Both symbolic and literal.
The logo consists of a brick pattern slightly rotated, with rounded corners to express youth and innovation.
The logo is formed in a triangular shape, to symbolize security and experience.
Last of all, one brick is in a different color, to emphasize that the company differs from the rest.

Symbolism

The identity consists of elements that extrudes trust, young energy and experience. As a father and son-owned company, it was important to visualize both professionalism and a ready-for-every-challenge attitude.

With over 25 years of experience, the navy blue helps to visualize reliability and honorable work, with the contrasting orange emphasizing enthusiasm, determination and youth.

Together, the logo, colors and a modern font-choice, creates an atmosphere of reliability, quality and guidance, which is the companys main values.